SM Cinema, operator of the largest chain of cinemas in the country with a 60 percent market share, is adding more cinema screens nationwide as part of its goal to bring world-class entertainment closer to provincial areas.

A unit of SM Prime Holdings, SM Cinema has expanded to a total of 307 screens nationwide with total seats of 141,753 by the end of 2015 – an increase of 12 percent year-on-year.
SM Cinema has four digitized theatres.
 
The 307 theaters consist of 289 2D and 3D screens; 8 IMAX Theaters and 10 Director’s Club Cinemas. All cinemas have also been converted to crisp digital surround-sound systems and crystal clear images that convey that best theater experience.
 
Beyond technology, SM Cinema extends its world-class experience to persons with disability (PWD) by providing dedicated areas for their convenience. SM Cinema also holds separate screenings of sensory friendly movies for those with special needs such as the blind and deaf, as well as children with autism and down syndrome.
 
“We are very pleased to bring state-of-the-art cinema technology and a whole new movie experience out into the suburbs and provincial areas. We remain focused in providing the complete entertainment experience to every corner in the country,” SM Lifestyle Entertainment president Edgar Tejerero said.
 
For 2015, SM Cinema added four fully digitized cinemas in SM Center Angono in Rizal, its 55th branch. Each theater will cater to 200 patrons in a stadium-like seating.
 
In Cebu, SM Cinema recently added the first laser projection system in Southeast Asia in its large screen cinema at the recently opened SM Seaside City, Cebu.
 
This format uses the Christie® 6P laser projection system and features a screen almost 30 percent larger than the regular cinema screen size. It produces the brightest images with 80 percent illumination and offers the best 3D platform. SM Large Screen Cinema houses 351 guests in stadium-like seats.
 
Earlier this year, SM Cinema also opened in Cabanatuan City through SM Megacenter and SM Cabanatuan; in Rizal Province through SM San Mateo and SM Angono; and in Caloocan through SM Sangandaan.
 
SM Cinema also partnered with housing arm SM Development Corporation to open its cinemas at Light Mall, the first theater available in an SM residential complex.
 
Tejerero added that he is optimistic that ticket sales will be robust by the end of 2015 given blockbuster movies such as Heneral Luna, Star Wars: The Force Awakens, A Second Chance, Felix Manalo and movies shown during the Metro Manila Film Festival in December.