December 23, 2014 – THE four housebrands of The SM Store joined forces recently as they introduced season’s latest shoes and bags collections that never faily impress tasteful fashion taste of the Dabawenyos.

Rina Bugayong, assistant vice president for marketing of SM Shoes and Bags, said the five housebrands have already been gaining grounds in the city, which are targeted at all target markets.

For the women, there’s Parisian Shoe and Bags while for men, the Milanos Shoes and Salvatore Mann. For the young belle and

beaue, kids can choose from among the cute and fashionable selections of Sugar Kids and Tough Kids, respectively.

Depending on the rate these four brands are growing, they are hoping to open a separate floor solely devoted for these housebrands just like what SM introduced in Metro Manila.

Milanos

With Milanos Shoes, The SM Store has put in more selections for men looking for casual shoes. The holidays are the perfect excuse for any getaway. May it be a weekend out-of-town with friends or an overseas trip with the family or an overnight romantic escape with your girl. Milanos shoes is your absolute shoe companion. From, comfy, wear anywhere boots to boat shoes and loafers.

Salvatore Mann

Salvatore Mann is an elegant collection of shoes that are fit for formal occasions. With updated and classic brogues and oxfords, slip-ons and lace-ups, Salvatore Mann compliments and completes every gentleman’s ensemble, ensuring that he is dapper all the time.

Parisian Shoes, and Bags

This is the season to dress up for ladies. This holiday, opportunities for dressing up abound; From the much-awaited dinner with girlfriends, to the

fab office party or to the glamorous launch event with the hubby.

From trendy boots, to chic stilettos, to the glitzy and classic pumps, Parisian’s new collection helps the contemporary woman find her perfect shoe match.

Parisian bags exude a stylish flair in pulling off the most sleek and basic styles that speak functionality and class.

Offering a variety of choices and sizes, from chic handbags to metallic clutches, to detailed totes, Parisian bags are the perfect fashion accessories for the modern female.

Sugar Kids and Tough Kids

Little girls will surely like the chic designs Sugar Kids. Your little princess will step out in style as she twirls her way into the season, with Sugar Kids’ trendy, cute & charming holiday collection.

They can choose from high-cut lace-up boots, pretty pumps, studded peep-toes, and metallic slip-on sandals. Let her ring in the holiday in styles to make her sparkle & shine!

The SM Store, meanwhile, has something up in their sleeves for the little boys. Give your boy a look of joy, as he goes from celebration to celebration dressed to impress with Tough Kids’ cool, colourful & fun holiday collection.

Let him have a merry time choosing from lace-up and suede mid-cut boots, canvas kicks, colourful rubber shoes, and leather loafers. Make his holiday wishes come true in styles to let him party & play!