SM Mall of Asia, the country’s premier mall, has spent over P100 million to put up a world-class recreation center for kids inside the Mall of Asia in Pasay City.

SM Shopping Center Management Corp. assistant to the vice president Steven Tan said the facility for kids of all ages that was launched last week, is the first-of-kind in the Philippines.

According to Tan, the completion of the activity center was in partnership with Unilever Philippine through its Selecta Ice Cream Division under an agreement contract of three years.

Under the deal, Tan said SM management has allowed Unilever-Selecta to have its merchandise inside the 3,000-square meter Selecta Kids Universe which Tan said may be expanded to other malls like in Megamall and SM North.

Coming with the concept, he said, wasn’t easy because SM has to send people to travel in countries around Asia to get an idea from similar facilities where kids will truly enjoy.

“We have visited Taiwan, Hongkong, Singapore and other countries and put the different ideas all together to come up with this concept.”

The entertainment center boasts of a five-story Cosmic Kidz that will have the imaginations of kids soar sky high into space as they immerse themselves into active play.

Kids should not miss the X-Rider which Tan said a unique 4D entertainment cinema made up of an eight-seater mini-theater that goes beyond the usual 3D visual spectacle. With 12 amazing themes shown in regular rotation the X-Rider’s movable seats, air jets, and other high-tech features, kids will experience the all the high-technology effects.