Kids now have their own special place at the SM Mall of Asia, a place dedicated to pure fun, enjoyment, and interactive learning. They rule at the Selecta Kids Universe, where they can explore their imagination and spend hours of fitness fun at the Cosmic Kidz space gym; take time out for techie games; touch base with their favorite characters Ben 10 and Hello Kitty; and enjoy amazing stops at Toy Kingdom and The Creamery.

The Selecta Kids Universe is located at the ground floor level of the South Park Building of SM Mall of Asia

Located at the ground floor at the South Park Building of the SM Mall of Asia, the Selecta Kids Universe brings together two iconic Philippine brands that have long known been for bringing happiness to generations of families. As leaders in their respective fields – SM in the shopping center industry, and Selecta in ice cream – they bring together their years of expertise to create an innovative place that will give kids an unforgettable experience.

The Selecta Kids Universe is a one-stop edutainment destination for kids that brings together fun and entertainment at the SM Mall of Asia, the premiere destination mall in the Asia-Pacific region.

Out for this World Fun at the Cosmic Kidz Playground The Selecta Kids Universe revolves around Cosmic Kidz, the country’s biggest playground. This towering space gym provides kids with imaginative fun filled hours of learning and play. Five stories high, it is designed with an outer space vibe with a challenging maze of capsules, slides, tunnels, and other play stuff designed to excite children’s minds, develop their physical strengths, and promote social skills.

They can play young astronauts in the Space Capsules, and explore the universe in the Rocket Climber, Air Cannon, Speed Slide, and Rainbow  Walk. They’ll even have more fun as they take the challenges of the Rocking Ship, Adventure Bridge, Spider Tower, Foam Forest, and Cave Crawl.

Younger kids have specially designed areas that maximize effective learning through music, learning, and cognitive corners at the Comfyland Experience TM area. Here, Comfyland’s trademark Comfy 3C Developmental Cycle develops a child’s natural curiosity through stimulation and
challenge.

Don’t let the sheer size of the playground worry you – the Selecta Kids Universe is carefully designed to follow safety standards to avoid play related accidents! Taking off and touching down is fun and safe for kiddie astronauts.

Techie Games Children Play

The partnership in the Selecta Kids Universe was formalized by SM Prime Holdings Inc. president Hans T. Sy and Unilever’s RFM Ice Cream Managing Director John Marie Concepcion. The event also coincided the formal launching of the Selecta Kids Universe, a non -stop education  destination for kids that brings together fun and entertainment at the SM Mall of Asia.

The Selecta Kids Universe also has high tech edutainment features for cyber kids: X-Rider takes kids to a virtual simulated reality of roller coaster rides and car races, and also gives the experience of driving a car and flying an airplane. Hand eye coordination and reflex can be developed by the youngsters while they engage in these exhilarating yet extremely safe – simulated activities.

GameStop has the hottest videogaming equipment in today’s market – from the handheld Sony PSP and Nintendo OS Lite to the popular Nintendo Wii, Xbox, and Sony PS3. GameStop’s staff will be there to help kids with their gaming concerns such as choosing the perfect console, getting age-appropriate games, and taking care of your game equipment.

Tom’s World is a world full of the hippest video games and attractions. Get some martial arts action with Soulcaliber and Tekken; destroy zombies and dark forces with first person shooting games like the House of the Dead and Time Crisis. On the lighter side, they can rock with music and dance game machines like Drum Mania and Dance Dance Revolution; as well as pinball and crane machines.

The Best of Kiddie Brands

After hours of physical and techie fun, kids still have more to explore at the Selecta Kiddie Universe – shopping at the Ben 10 Playroom, the Sanrio shop, and Toy Kingdom; and taking a cool break at the Creamery.

The Ben 10 Playroom brings the fun and action of the popular Cartoon Network series to real life play. Here, kids can watch special Ben 10 episodes and participate in unique activities in the game area. Better still, they can bring Ben 10 action to their homes at the toys and exclusive merchandise area.

The Cosmic Kidz is the country’s biggest playground, with 5 story high towering gym that provide kids with imaginative fun fined hours of learning and play

The Sanrio Shop is a paradise of all things cute, pink and pretty with fun stuff from the well loved Hello Kitty line as well as those of her other Sanrio friends.

Toy Kingdom, the amazing toy superstore, brings its wonderful selection of toys, collectibles, gadgets, costumes, art materials, and a whole lot more to the Selecta Kids Universe. Don’t miss this amazing stop.

The Creamery has a special menu designed specially for kids delightful pastries, juicy burgers, unique ice cream concoctions, and energizing milk shakes. It’s a great place for kids to chill with their friends and the rest of their family.

Experience a whole new world of edutainment at the Selecta Kids Universe at the SM Mall of Asia!