THE SM Committee for Disability Affairs screened Disney’s latest animated blockbuster Up for students from selected SPED schools in the country as the first-ever sensory movie to be screened in the country.

The event was held at Cinema 3, The Block of SM North Edsa, in partnership with the Autism Society Philippines and sponsored by Asus Philippines. Inside the cinema, audiences were allowed to do anything (get up, dance, walk, shout or sing), lights were brought up, sound was turned down, and no previews or advertisements interfered throughout the movie.

Usual rules in SM Cinemas were not imposed to cater forth is special audience. Through its SM Cares Program, SM formed the SM Committee on Disability Affairs that is part of the CSR Program of SM Prime Holdings Inc. to actively oversee SM’s social causes, which include concerns for the PWDs, living up to their statement that SM is a mall for all and friendly to all people with disabilities.

Seen in photo are Annie Garcia, president of SM Supermalls; Dang Koe, president of Autism Society Philippines; and Engineer Bien Mateo, AVP and chairman of the SM Committee on Disability Affairs.