LOOKING for a certain product on the store’s shelves can be quite distressing, if not time-consuming. Sometimes it takes me almost an hour of scouring each shelf before finding the right product that I want to buy. Admit it, some of you have experienced the same shopping woe and without the sales lady’s assistance, you might have ended up really going through the whole section just to find that perfume you so badly want to give your mom.

Is it the arrangement of the products? Maybe. Or it could be the space and the design of the area that makes it difficult for some of us to spot what we’re looking for. Thankfully, the SM Department Store Makati has opened its doors to its recently upgraded beauty section. New and exclusive brands such as Tri-aktiline (instant deep wrinkle filler) and Clinelle (beauty products) now join the roster of all-time favorites, making Beauty by SM a truly perfect shopping destination. All you have to do is pick and purchase.

As a result, picking your favorite brands and spotting ‘what’s new and hot’ has become hassle-free because each shelf was organized according to the product type and for whom it is intended—whether for men or women. That’s right. The store has also added a unique element called the Men’s Zone. Armed with a complete roster of personal care products specifically dedicated for men’s needs, the Men’s Zone is a unique offering that will certainly appeal to both men and women especially when buying gifts for different occasions.

“We actually have two reasons to celebrate,” says Victoria Encarnation, business unit director of Beauty by SM as she toured us around the store’s upgraded beauty section. “The first one is the opening of our flagship store here in SM Makati. We have started the make-over here but hopefully, the rest of the beauty sections of all SM branches will follow. The second reason is the unveiling of our new section specifically designed for men, the Men’s Zone. At Beauty by SM, we are dedicated to keeping you looking and feeling beautiful while staying true to our promise of providing every customer with nothing but the best shopping experience. This is why we have created a whole new look and incorporated a more spacious design and feel to our beauty section.”

Looking around the well-organized and spacious beauty section of the store, it was apparent that the make-over has made the area more attractive to shoppers. Even passers-by stop to check out the beauty section just near the store entrance. Each shelf indeed is a solution to every one’s shopping problem with their extensive range of cosmetics, fragrances, health, wellness and personal care brands that will make perfect presents for family and friends.

“Along with revamping our store’s look and feel, we always ensure that our shelves offer nothing but the best beauty and wellness brands in the country, “ Encarnation adds . “I’m certain that every shopper who enters Beauty by SM will find gift ideas for their loved ones. Coupled with the new design of our flagship store, Beauty by SM is the perfect shopping destination for everybody. Every customer is invited to join and see for themselves the all-new, all improved beauty section of SM Makati’s Department store.”