SARAH JESSICA PARKER WITH SM PRIME HOLDINGS PRESIDENT HANS T. SY AND SCMC VICE-PRESIDENT STEVEN T. TAN AT THE CEREMONIAL TOAST IN SMX AT THE SM AURA PREMIER.

THERE was, as they say, an aura of elegance and impeccable style when government officials, members of the diplomatic community, top business men, celebrities, and Manila’s sophisticated set gathered together for the recent launching of SM Aura Premier 

And it’s not surprising. SM Aura Premier, SM Prime Holdings’ latest high- end lifestyle destination project redefines the retail and lifestyle scene in the country. Add to that the presence of Hollywood style icon Sarah Jessica Parker, the new face of the SM Store, and it was truly and evening to remember.

CONG. LINO CAYETANO AND MAYOR LANI CAYETANO WITH SMIC VICE CHAIR TERESITA SY-COSON

Located at 26th Street corner McKinley Parkway in Taguig City, SM Aura Premier is envisioned as a landmark in the Taguig CBD, the fast flourishing “micro-city” where prestigious multinational and local corporations, as well as embassies, consulates, and cultural offices maintain their Philippine headquarters. High- end residential buildings, international and innovative schools, technologically advanced medical centers, and other attractions have also transformed the area into an ethnically diverse community.

SM Aura Premier derived its name by combining two exuberant elements – gold, which has the symbol AU, and radium, the chemical symbol of which is RA. Putting them together means luxury and elegance emanates from within. It is also worth noting that the chemical numbers of gold (79) and radium (88) – or 7, 8, and 9 – are considered lucky and fortunate. This is what the mall wishes to attain with its business partners in this endeavor.