November 30, 2014 – Cabanatuan City, Nueva Ecija — SM Prime Holdings (SMPHI) marked a milestone last Thursday when it opened SM store in Cabanatuan City the business capital of Nueva Ecija. Everyone was in a celebratory mood when Cabanatuan City mayor Julius Caesar “Jay” Vergara together with SM retail group president Jorge Mendiola opened the mall to the first wave of shoppers. Locals quickly crowded the mall, which was in a festive spirit. Located on a building formerly occupied by Mega Center the Mall – four-level mall will serve customers in 4 cities and 27 municipalities in the province. (Sheen Crisologo)