CITY OF SAN FERNANDO — SM City San Fernando Downtown on Friday afternoon launched its exclusive Privilege Card designed to give customers and shoppers exciting perks and huge discounts all-year round.

Highlighted by the GMA Mall Show, featuring Mark Herras and Kyla in a back-to-back concert at the mall’s roof deck at the 7th level, the launch was graced by Mayor Oscar Rodriguez and attended by hundreds of eager shoppers who wanted to get hold of the “I Love Downtown” privilege card.

Junias Eusebio, SM City San Fernando Downtown assistant mall manager, and Scarlet Pagdanganan, public relations officer, told Sun.Star Pampanga that the unique and exclusive privilege card could be used by mall goers in many ways.

“Customers could get huge discounts like P50 off for a P700 single receipt purchase at SM City Downtown Department Store. Then there are lots of discounts from 10 percent and higher in participating stores at the mall, plus an exclusive priority lane at our SM Supermarket for card holders. The privilege card is really fully-loaded,” they said.

The “I Love Downtown Privilege Card” is free of charge and could be availed of simply by presenting a P1,000 single receipt purchase at SM City San Fernando Downtown’s administration office. Cardholders only need to present the card upon payment to enjoy the benefits and discounts.

“The ‘I love Downtown Privilege Card’ aims to create a sense of uniqueness within the community of San Fernando and its nearby towns. The card encourages our loyal shoppers to shop, dine and save at the same time. The card hitches the business and uptown community under one diverse identity and builds brand loyalty, while firming up community ties,” concluded Pagdangan and Eusebio.