(February 06, 2012) THE Philippine Retailer’s Association (PRA) recently inducted SM City North Edsa into its Hall of Fame during its recent Outstanding Retailers Awarding Ceremonies held at the Crowne Plaza Hotel.

At the same event, SM City North Edsa was awarded Outstanding Shopping Center of the Year in the Large Category for the second year in a row.

PRA, the country’s most prestigious national organization of retailers and service providers, gives the highest honor to retailers and shopping centers every year that have epitomized success in terms of growth and ethical practice. Recognized as a paragon of a genuine partner in nation building, the PRA enjoys the pulse and distinction as the ‘Pulse and Voice of the Philippine Retail Industry.’

For this year’s competition, a total of 16 copies were chosen from close to 100 nominees for their outstanding business practices that epitomized excellence in their business.

SM Prime Holdings President Hans T. Sy received the award from PRA President Bernie Liu together with SM Supermalls President Annie Garcia and the SM City North Edsa team: Vice President for Operations Steven Tan, Vice President for Leasing Daisy Chua, Regional Operations Manager Renee Bacani, AVP for Marketing Ruby Reyes,and Mall Manager Hershe Angeles.

At 425,000 square meters, SM City North Edsa is today’s largest mall in the Philippines and among the largest in the world.

It is also SM’s first mall, opening in November 1985 in the midst of a major political and economic crisis.