STA. ROSA CITY, Laguna, Philippines — The promotion of SM’s Eco Bags is helping tree-planting activities in this province, Pamela Peters-Buan, SM City Sta. Rosa information officer said Friday.

She said that as the new bag with the “I am Involved” tag line launched in all SM Supermalls nationwide on August 24, proceeds for the bag sales will go to the various tree-planting projects of SM Supermalls in partnership with the United Nations and the University of the Philippines Los Baños’ College of Forestry in celebration of the National Year of the Forest. (Ferdinand F. Castro)