The Public Relations Society of the Philippines (PRSP) hands out yearly Anvil Awards to people and institutions that have shown exemplary public service. Backed by a well-respected board of judges, it is by far the most highly coveted award of its kind.

One of these prestigious awards was handed to SM’s very own Breastfeeding Program. Established to educate, nurture and support expectant and new mothers alike, the organization was honored with an Anvil Award of Merit for their work. Receiving the Anvil Award of Merit for the Breastfeeding Program were Mr. Hans T. Sy (President – SM Prime Holdings), Ms. Annie S. Garcia (President – SM Supermalls), Ms. Bernadette Velasco (Director – Breastfeeding Program), Ms. Vanessa Tobin (UNICEF Country Representative).

Apart from being the, only breastfeeding friendly mall in the country, SM ensures that its Breastfeeding Program takes part in other efforts, such as holding a series of seminars on mothering and nursing. It keeps close ties with the Department of Health, UNICEF, WHO, Red Cross and the National Disaster Coordinating Council, making a commitment to help out mothers in the best ways possible.

With this award, SM is now more committed to further enhance its ongoing programs dedicated to mothers and their babies.