SM launched yesterday (Sept. 14) its cell phone waste and collection program which highlighted the setting up of Nokia trash bins in all 36 SM Malls nationwide. This program is in partnership with the National Solid Waste Management Commission and Nokia. This project is a continuation of SM Prime Holding’s earlier efforts towards green transformation. Ms. Annie S. Garcia (left), President of SM Supermalls with Ms. Marissa Nabua, Environmental Specialist of National Solid Waste Management Commission, Mr. Jon-Jon San Agustin, SM Supermalls VP for Marketing, Mandaluyong Vice Mayor Renato Sta. Maria, Ms. Lisa Silerio, SM Supermalls VP for Operations and Mr. Patrick Estrella, President of Idea Shop throw solid waste into the trash bin.