As a response to recent calamities, SM Supermalls launched “Operation Tulong Express” wherein donations and relief goods were distributed to various barangays and communities severely affected by the recent monsoon rains and flooding. The malls also served as a hub in accepting various donations from customers and tenants, which in turn, will be given through the SM Foundation. Various drop-off points were established inside the malls which allow people to give donations in cash or in kind. As an integral part of the local community, each SM Supermall immediately coordinated with the local government in order to determine the areas and evacuation centres that needed help. Despite the continuous heavy downpour and flooding all over the Metro Manila, employees and volunteers from various sectors were ready to do their share in helping the distraught members of the community. Operation Tulong Express provides an opportunity for SM to be one with the community in helping the thousands of Filipinos affected by the calamity.