SM Supermalls recently launched the new line of its eco-friendly bags at the SM Megamall Events Center. Liza Silerio, AVP and head of SM’s Environmental Committee, said “our eco-friendly bag is intended to reduce the use and consumption of plastics as customers shop in our malls.” Since the launching of SM’s first eco-friendly bag or also known as green bag before, about 1.5 million SM eco-bags have been distributed worldwide, including key cities in Asia, United States and Europe and plastic bag use in SM Supermalls was reduced by 30 percent. SM’s ongoing ecological programs have four components that have been an integral part of our operations and business practices: waste management, water conservation, air quality efficiency and energy quality efficiency.