SM recently launched its new and stylish Eco Bag designs at the SM Megamall Events Center with the theme “I am in. I am involved.“ SM’s new Eco Bags are made from hard wearing non-woven fabric bag that is sourced from 100 percent polypropylene which is recyclable, non-toxic, allergy-free and non-reactive to human skin. The latest Eco Bag collection features four new designs that deliver the message “I am In. I am Involved.“

According to Annie Garcia, President of SM Supermalls, “People who will use the new SM Eco Bag will in a sense be saying that they are part of an environment advocacy and hopefully radiate to others the urgent need to sustain the environment. SM has had this advocacy for the past three years but this time we would like them to say “Yes!“ to the cause and at the same time be responsibly stylish because the new SM Eco bag will both be func tional and fashionable.“

This SM effort is aptly described by Lory Tan, CEO for the World Wide Fund for Nature Philippines (WWFPhilippines) when he said “Change is a process. It does not happen overnight. Sometimes, it is sheer persistence that makes all the difference. This latest version of the SM Eco Bag is one such example of how corporate leadership can create platforms for better solutions.“

The launch of the SM Eco Bag is SM Supermalls’ immediate response to its recent partnership with the UNDP detailing a two-year partnership that specified the observance of a UN International Year of Forests.

This undertaking underscores Environment Conservation and Protection, promotion of Climate Change Adaptation and Mitigation and Disaster Risk Reduction; Advocacy on peace, Human Rights and HIV Prevention; Empowerment of the Youth, women and other vulnerable sectors. Joining SM in this undertaking are United Nations Development Programme (UNDP) and key government agencies involved in the upkeep of the environment – Department of Agriculture, Department of Environmental and Natural Resources, UPLB College of Natural Resources.

SM’s new Eco Bags are now available at all SM Supermalls nationwide for only R35.00.

SM Eco Bags are just one of the many environmental projects headed by SM Cares, the corporate social responsibility arm of SM Supermalls that implements programs for PWDs, senior citizens, OFWs, breastfeeding, youth, children and shopper’s welfare.

SM Cares promote long-term sustenance of the environmental, economic, and social aspects of life for a sustainable future.