SM Entertainment, one of the country’s premiere entertainment providers, has tapped Smart Communications Inc. to promote their products using the campaign services of the telco. In an agreement that was formalized recently, SM Entertainment will have co-branded, on-ground activities with Smart that will benefit Smart subscribers, households, and schools in urban areas. Under the same agreement, SM Cinema’s Christmas ePlus card will likewise be available via Smart’s “RegaloTV” airing in the Middle East, enabling overseas Filipino workers to send holiday gifts to their loved ones in the Philippines thru local vendors. Present are (from left): Tisha Quinitio, marketing manager, and Tina Mariano, group head, both from Smart’s International Services and Global Access; and Noel Lorenzana, executive vice president and head of Smart’s Wireless Consumer Division; with Edgar Tejerero, senior vice president, Sahara Jean Garnica, and Ash Mandhayan of SM Entertainment, during the signing ceremony between Smart and SM. To partner with Smart’s campaign services targeting OFWs, [email protected].