IN THIS season of giving, share your blessings with The SM Store and Toy Kingdom’s “Share-A-Toy” project.

To participate, one may give old or new toys to The SM Store or Toy Kingdom booths located in SM supermalls nationwide and get P50 discount on the next toy purchase.

The project runs until Dec. 21.

This is the 14th year of SM and the Department of Social Welfare and Development (DSWD) collaboration for the Share a Toy, Make a Child Happy project.

This year’s tie-up was earlier formalized in a memorandum of agreement signed by DSWD Undersecretary in Institutional Development Group Angelita Medel and DSWD Assistant Bureau Director Pacita Sarino with SM Foundation Inc. executive director Connie Angeles and SAVP for SM operations Central 1 Ma. Cecilia J. Abreu at the DSWD Central Office.

The Share-A-Toy project is also supported by SM Foundation Inc.