PERSONALITIES from high society and top players of the corporate world made their way to the Mall of Asia Arena Trade Launch at the SMX Convention Center, Mall of Asia Complex, on October 11.

The guests were welcomed by Hans T. Sy, president of SM Prime Holdings Inc. ‘The Mall of Asia Arena symbolizes our belief in world-class Filipino talent for both entertainment and sports,’ he said, thanking the promoters and the brand and media partners who graced the event, inviting them to experience the Mall of Asia Arena when it opens.

Edgar C. Tejerero, senior vice president for West .venue. Theatres Corp.  which will operate The Arena, then took the stage and talked about how promoters; brand and media partners and patrons can benefit from the partnership approach of the upcoming entertainment and sports arena. He concluded his speech by introducing the team behind the Mall of Asia Arena.

The Arena is the latest venture of the SM Group. It is a venue that will cater to both entertainment and sports events for both local and international talents. The world-class venue offers state-of-the-art facilities-from numerous dressing rooms, a press room, a meet-and-greet room, a promoters lounge, a production room, to fully equipped dug outs. The Mall of Asia Arena is the first venue in the Philippines to offer Corporate Suites, a private room for companies and/or groups who can enjoy watching events’ at The Arena amid luxurious amenities.

The Mall of Asia Arena will open in May 2012.