WITH its graceful lines, design innovations and green initiatives, SM Aura Premier’s architecture has drawn thousands of shoppers to the new upscale mall. Located at 26th Street corner McKinley Parkway in Taguig City, SM Aura Premier is envisioned as a landmark in the Taguig CBD, the fast flourishing “micro-city” where prestigious multinational and local corporations, as well as embassies, consulates and cultural offices, maintain their Philippine headquarters. High-end residential buildings, international and innovative schools, technologically advanced medical centers and other attractions have also transformed the area into an ethnically diverse community.

SM Aura Premier derived its name by combining two exuberant elements—gold, which has the symbol Au, and radium, the chemical symbol of which is Ra. Putting them together means luxury and elegance emanates from within. With that, it brings limitless energy and unmatched magnetism into its design and retail mix. With a total gross floor area of 249,861 sq m, SM Aura Premier consists of a mall and office tower designed to stand out not only visually, but also with the well thought of architectural and operational highlights for the enjoyment of customers.

With its sculptural form, many images can be read into the composition: the flow of water, the turbulence of air, and the strata of the earth. Architect on record Willy Coscolluela draws inspiration from the elements of nature itself. What sets SM Aura Premier apart i s its commitment to sustainable design and development, and green architecture to reduce –the structure’s carbon footprint. The SM Engineering Design and Development team enhanced it with sustainable operation: pollution and waste management systems are planned for maximum efficiency; a water treatment facility to recycle water for nonpotable use is in plade; a massive green roof is designed to reduce the heat island effect in the structure; and international green standards are strictly followed to ensure the efficient use of energy and other resources. 

Exuding limitless energy and unmatched magnetism, SM Aura Premier brings together the best of both international and local retailers seeking the ideal destination of their flagship and concept stores.

It is a mall of firsts, with many global brands having their first store in the country at SM Aura. 

Among these are Suiteblanco, Stefanel, BB Dakota, J Lindberg and Farah Vintage for fashion, as well as Paul Boulagerie, NBA Cafe and Todd English Food Hall for dining.

Likewise, the mall will showcase the first of next-generation SM Stores, Supermarket, Kultura, Watsons,Our Home, Toy Kingdom; as well as the latest collections of Forever 21 and Uniqlo. SM Aura brings the magic of movies to Taguig with an IMax Theater, two digital cinemas, and two director’s club cinemas. 

Other attractions include The Sky Park, with its alfresco dining amid landscaped garden and water features; the Samsung Hall, an events place with unique dome design set against a lush garden; and the Chapel of San Pedro Calungsod.

SMX Aura is a great place for exhibits and corporate meetings, while a nearby office tower addresses the needs of the international market, as well as the growing demands of the call-center industry in the Philippines.

For its customers’ convenience, SM Aura Premier has 1,771 parking slots, including those for bicycles, persons with disabilities and fuel-efficient vehicles. There are also bicycle paths, and landscaped recreational areas around SM Aura, ensuring that the community will continue to breathe fresh air for the years to come.SM Aura Premier’s design team includes Miami-based Arquitectonica, architects; architect on record Willy Coscoluella; and Sydney-based Edge Design for its mall interiors.