GREAT shopping goes up north with the opening of The SM Store Cauayan in Isabela. The SM Store Cauayan will serve families in the bustling Isabela as well as nearby provinces in the Cagayan Valley-Cagayan, Nueva Vizcaya and Quirino being the first in the vast Cagayan Valley region.

SMWoman at Ladies Wear Department

The 13,200-sq m two-level store is the 49th branch in the SM Store chain that has become part of the lives of millions of Filipinos for more than 50 years. It is also its first in the Cagayan Valley region. 

Combining great design and great retail, the Cauayan store has a simple, fun, chic and easy to shop retail environment. With its fashionable color palette, sophisticated lighting, creative design details and sleek modern lines, the new store is SM’s response to the growing demand for more fashionable shopping environments, as well as the company’s efforts to serve more shoppers.

BEAUTY section

Designed by The Retail Element, The SM Store Cauayan welcomes shoppers warmly in a dramatic way by leaving the entire storefront open. The store was also planned to achieve great visibility for wherever the customers are.

Cabinet type fixtures, which give great flexibility to each and every department, were used to create a different appearance to the overall design. These also give the store’s simplicity—putting the focus on the merchandise. The store’s lighting was designed for aesthetics, as well as easy shopping. Directional lighting was used for accenting merchandise and displays, as well as to give the store nice, even lighting.

The store’s First Level showcases the latest trends in clothes and accessories for men, ladies and teens.

There is also much to discover at the Gadgets, Stationery, Music and Videos, and Snack Exchange sections on the same level. The Beauty section’s black and white wallpapers in floral designs give a modern, sophisticated vibe.

Stylish shoes and bags are beautifully showcased at the second level with touches of wood finish on wall panels. One can also find great buys for the Home as well as clothes and toys for Kids and Infants at this level.

SM Store’s services go beyond shopping. Customers can pay their bills, exchange foreign currency, avail of BDO Remit services while shopping, and enjoy the convenience of a Gift Registry in the store, all in one stop.

The new SM Store is at SM City Cauayan, Maharlika Highway, Barangay District 2, Cauayan City, Isabela.