THIS is Our City exhibit at The Block, which features the vision of SM chairman and founder Henry Sy, Sr. and how SM City North Edsa started and evolved into the largest mall in the country.

NENITA TEO, owner of My Shoe Rack with SCMC president Annie Garcia (second from the left) and (from left) SM City North Edsa assistant mall manager Hershey Angeles, SCMC AVP for operations Bien Mateo and SM City North Edsa mall manager Renee Bacani during the 25th Anniversary Exhibit launch.

AT the opening of the 25th Anniversary Exhibit launch-SCMC president Annie Garcia (center) together with SM VP for marketing communications Millie Dizon (extreme left) and SCMC AVP for operations Bien Mateo (extreme right) led the ribbon cutting ceremony with SM City North Edsa’s pioneer tenants.

SM City North-Edsa’s pioneer tenants, loyal customers and employees recently gathered together during the launch of This is Our City-The 25th Anniversary Exhibit at The Block.

This Is Our City traces the mall’s history beginning from the vision of SM founder and chairman Henry Sy Sr. to its growth through the years to become the largest mall in the Philippines and one of the largest in the world.

The exhibit also features SM City North-Edsa’s pioneer tenants, their heartwarming testimonials and why they chose to open despite the economic and political crisis in 1985. loyal SM shoppers also share in the exhibit why SM is their city and why it has become part of their lives.

Ricky Reyes, Vincent del Rosario-whose-father Vic del Rosario founded Video City, Henlin’s Mr. Mariano and Araceli Manas, Hahn’s Willi Hahn, Karimadon’s Richard and Josie Go, Golden Lady’s Aurea Dalican, Karat Gold’s Elizabeth Cua, Our Tribe’s Mario Tayag, Royal Time Emporium’s Roberto Sy, My Shoe Rack’s Nenita Teo, Columbia Photo’s Atty. Sheryl Cua, and Frameplus’ Regina Gayapanao were among the pioneer tenants who attended the event.

SM executives, led by SM Supermalls president Annie Garcia, SVP for marketing Joaquin San Agustin and AVP for operations Bien Mateo, as well as SM vice president for marketing Millie Dizon, welcomed then. The program, which was hosted by Paolo Bediones, culminated in a toast and the launching of the This is Our City television commercial.