KIDS of all ages were amazed when Toy Kingdom unveiled a bigger, better, and more exciting store at its new location at the SM Megamall.

With interiors by Point Design, the international architectural group, the spacious 4,000 square meter store is envisioned to be a next generation toy store featuring a modern, minimalist look with a relaxed and informal ambiance.

The new store also bursts with lots of color and excitement with over 14 color -coded zones featuring different toy categories. This makes it easy for shoppers to explore the store and find their favorite toys. An in-store playground makes the shopping at Toy Kingdom even more fun.

Kris Aquino shared honors with Toy Kingdom’s senior vice president Rose DyLim for the ribbon cutting and later explored the store’s color coded zones with sons Josh and James, looking for toys featuring designs of their favorite characters.

Other guests during the launch included Christine Bersola-Babao and kids Antonia and Antonio Francesco, Carissa Cruz-Evangelista and daughter Bella, celebrity chef Roland Laudico, stylist and fashion editor Agoo Bengzon, and Parokya ni Edgar’s drummer Dindin Moreno and bassist Buwi Meneses, who came with their kids.

The newly opened store is located at the Lower Ground Floor of SM Megamall A.

Toy Kingdom stores and kiosks are located at all SM Supermalls and at Toy Kingdom Express outlets at all SM Department Stores. Also visit our website at www.toykingdom.ph.