John Lewis is one of the top 10 retailers in Great Britain and known for its “Never Knowingly Undersold” commitment. It is this unique promise to its customers that the price of any item it sell will always be as low as the lowest price in the neighborhood and have been its slogan for 75 years. In photo is the John Lewis store in Heathrow Terminal 2.

May 2, 2015 – MANILA, Philippines – John Lewis, a chain of quality department stores operating in Great Britain, will open its first shop-in-shop in the Philippines at SM Makati on May 21. The chain is part of the John Lewis Partnership, and is known for its policy of “Never Knowingly Undersold,” which has been in use since 1925.

A wide range of own-brand home products including bed, bath, tableware, and home accessories, such as candles and photo frames, will be on offer in a dedicated John Lewis Department at SM Home in SM Makati’s fifth level.

This will be the first of the 11 shop-in-shops in SM Retail locations across the Philippines – SM Makati, SM Aura Premier, SM Megamall, SM Mall of Asia, SM North EDSA, SM Southmall in the metro area, and SM Cebu and SM Lanang in the provincial areas; as well as three Our Home stores. The sites will be between 300 and 1,000 sq. feet and will have a dedicated staff.

The shop-in-shop departments will build on the success of John Lewis’s existing outlets in seven branches of South Korean department store Shinsegae, and follows John Lewis’ recent announcement to open shop-n-shop departments in three branches of Singapore department store Robinsons.

“SM Retail is a perfect partner to help bring the John Lewis brand to a new Asian customer base,” says Andy Street, managing director at John Lewis.

“I would like to congratulate SM for successfully bringing John Lewis to the Philippines,” says British Ambassador to the Philippines Asif Ahmad. “In the UK, John Lewis is known as a top retailer and has a reputation for offering excellent value to customers for many years. We are delighted to have another iconic brand that will bring the experience of British quality, creativity, and lifestyle to the Filipino home.”

The first John Lewis store was opened in 1864 in Oxford Street, London. Today, it operates 43 John Lewis stores across the UK (31 department stores, 10 John Lewis at Home stores, and shops at St. Pancras and Heathrow Terminal 2), as well as johnlewis.com.

It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership where all 30,000 staff are partners in the business. John Lewis has been named “Omnichannel Retailer of the Year” in the 2014 World Retail Awards. Other awards received include “Multichannel Retailer of the Year” and “Marketing Advertising Campaign of the Year” at the Oracle Retail Week Awards 2014 plus “Best Department Store” at the Drapers Awards 2014.

On Jan. 1, 2008, the Oxford Street store was awarded a Royal Warrant from Her Majesty the Queen as: “suppliers of haberdashery and household goods.” John Lewis Reading is also the holder of a Royal Warrant from the Queen as suppliers of household and fancy goods. Peter Jones in Sloane Square, Chelsea, which is part of the John Lewis Group, is the holder of a Royal Warrant to both The Prince of Wales and the Duke of Edinburgh as draper and furnisher.

John Lewis will have a wide range of own-brand home products, which include tableware in its shop-in-shop at the SM Home section of the SM Store.