‘Nice guys finish last’ is the phrase often used to reference the general lack of incentive/respect provided by society for virtuous behavior, and rewarding those with more superficial qualities. So perhaps it takes a global pandemic for us to finally recalibrate that viewpoint, and give recognition for the Good Guys who find simple, yet meaningful, ways to show proper care and concern for their employees, their stakeholders, their consumers, and us – their public.

Read more: https://mb.com.ph/2020/09/07/when-the-good-guys-come-in-first/