SM Cares, a division of SM Foundation Inc., is the group that handles the corporate social responsibility programs of SM Prime Holdings, Inc. It was launched in 2004 to organize the sustainability efforts into a comprehensive program that tackles a wide range of initiatives: From giving a voice to the under-represented sectors of our society, to preserving the environment and to creating innovative but sustainable avenues of growth.
The advocacies of SM Cares include Programs on Persons with Disabilities, Children & Youth Development, Women & Breastfeeding Mothers, Senior Citizens, Overseas Filipino Workers and Environment and Sustainability.
SM Cares works with various organizations, corporations, shareholders and people from the community in coming up with innovative solutions that pave way to living more sustainable lives. As a responsible mall developer, SM ensures that its CSR programs serve as catalyst for positive change for the community it serves.