SM Prime is uniquely positioned to serve its host communities through various civic assistance, environmental education and sustainability programs. Its activities are two-pronged: to care for its customers while being a steward of the environment. SM Cares, a division of SM Foundation Inc., is the group that handles the corporate social responsibility programs of SM Prime Holdings, Inc.

There are programs that focus on the Environment and on People and Communities. Among the environmental initiatives include: (1) Awareness programs with the Green Retail Agenda, a forum conducted for SM Prime’s mall tenants, business partners and stakeholders in various sectors; (2) Top Leaders Forum, in partnership with the United Nations Office for Disaster Risk Reduction (UNISDR), where Philippine business leaders are invited to promote, invest and plan on disaster risk reduction (3) Greenhouse Gas Emissions Management; (4) Energy Efficiency; (5) Solid Waste Management; (6) Water Treatment and Recycling; (7) Air Quality Management (8) Solar Power Investments. Meanwhile, the programs for People and Communities include: (1) Children and Youth Development;  (2) Overseas Filipino Workers (OFWs) and their families; (3) PWDs (Persons with Disability); (4) Elderly Care; (5) Women and Breastfeeding Moms.

With people and the environment as its two main focal points, SM Prime aims to strengthen the fiber of growth while empowering more communities in the Philippines.